by J. Jerrald Hayes | Aug 22, 2023 | Branding, Marketing, & Advertising, Marketing, Markup & Pricing
I was cleaning out some old files in some old bankers boxes from the back recesses of my home office today and look what I found from 1987 and...
by J. Jerrald Hayes | Jul 29, 2023 | Branding, Marketing, & Advertising, Contracting 101, Marketing, Sales
The other day in a discussion about job photographs I mentioned a remodeler I used to do some some consulting with in addition to having some great camera equipment took the time to take some courses in photography and lighting and his job photos are as excellent as...
by J. Jerrald Hayes | Jul 27, 2023 | Lead Tracking & Management, Marketing
I was working plotting out the leads a (new England based) contractor I’m working with was getting and got a chart that looked like the attached graphic January and February are dead. March things start to pickup again until things really start heating up in April and...
by J. Jerrald Hayes | Jul 27, 2023 | Employees
Back in 2007 I read a Remodelers Advantage article that is no longer on their website about using a Life Insurance policy “Golden Handcuffs” issued as a tool for employee retention. The original article I read about this didn’t specify that the Life Insurance policy...
by J. Jerrald Hayes | Jul 23, 2023 | Books, Branding, Marketing, & Advertising, Content Writing, Sales
And oldie but a real goodie, and not just about sales letters but an overall marketing philosophy. i was cleaning up an reorganizing my library shelves and cracked Dan Kennedy’s book open for the first time in decades and found my self re-reading it cover to cover...
by J. Jerrald Hayes | Jul 22, 2023 | Books, Management
I am always interested in books and articles on LEADERSHIP so I guess a couple of weeks ago now I read this Pro Remodeler article and I ordered a copy of the book and I can heartily recommend it. To me it reads a like it’s Allison Iantosca’s version of the classic...
by J. Jerrald Hayes | Jul 21, 2023 | Uncategorized
I recently read and listened to David McRaney’s “You Are Not So Smart” and in the chapter title “Embodied Cognition” I bookmarked a paragraph that read: In a 2010 study conducted by Josh Ackerman, Christopher C. Nocera, and their associates, subjects pretended to...
by J. Jerrald Hayes | Jul 21, 2023 | Books, Management, Uncategorized
My friend (we grew up in the same home town of Chappaqua NY) and Business & Leadership Growth Coach Mark Green (we grew up in the same hometown a few years apart) back in 2019 wrote a great book called: Activators: A CEO’s Guide to Clearer Thinking and Getting...
by J. Jerrald Hayes | Jul 21, 2023 | Estimating
This article mentions the Nobel award winning Daniel Kahneman and his award winning book Thinking, Fast and Slow and how our inherent biases cloud and affect our judgement notably in this case “The Planning Fallacy”. The author tells us how the Planning Fallacy leads...
by J. Jerrald Hayes | Jun 16, 2023 | Content Writing, Marketing
Marcus Sheridan (the author of They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer & The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World)...
