Linchpin: Are You Indispensable?
by Seth Godin
The Experience Economy: Work Is Theater & Every Business a Stage
by B. Joseph Pine II
Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
by Jay Baer & Daniel Lemin
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
by Marcus Sheridan & Krista Kotrla
Full Price: Competing on Value in the New Economy
by Thomas J. Winninger
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
by Michael J. Silverstein, Neil Fiske, & John Butman
Solution Selling: Creating Buyers in Difficult Selling Markets
by Michael T. Bosworth