All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

by Seth Godin

Linchpin: Are You Indispensable?

by Seth Godin

Permission Marketing: Turning Strangers into Friends and Friends into Customers

by Seth Godin

This Is Marketing: You Can't Be Seen Until You Learn to See

by Seth Godin

The Experience Economy: Work Is Theater & Every Business a Stage

by B. Joseph Pine II

Youtility: Why Smart Marketing Is about Help Not Hype

by Jay Baer

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

by Jay Baer & Daniel Lemin

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

by Marcus Sheridan & Krista Kotrla

Full Price: Competing on Value in the New Economy

by Thomas J. Winninger

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

 by Michael J. Silverstein, Neil Fiske, & John Butman

Solution Selling: Creating Buyers in Difficult Selling Markets

by Michael T. Bosworth

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