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I’ve been re-reading and re-listening to my Seth Godin book and audiobook library these last few weeks and one of the reoccurring themes Seth talks about over and over again is the vital importance of being “remarkable” and is the fundamental concept in his book Purple Cow: Transform Your Business by Being Remarkable (a brown cow isn’t remarkable, a purple cow is so you remember it and talk about it).

And today when I was searching for an old Inc magazine article on the Inc website I ran across another article I thought was interesting an apropos regarding being “remarkable.” In asking Robert Stephens (Stephens is the founder of Geek Squad, a tech-support company that was acquired by Best Buy in 2002) Stephens answers to a question put to him:

“I want to generate buzz about my executive search firm among potential clients. What is the best way to boost word-of-mouth marketing?”

Stephens reply is a great one and I give you this link so you can read it on the Inc site but towards the end he said something that really caught my attention:

Advertising is the tax you pay for being unremarkable.

So I’m thinking of now here in 2010 and beyond how can builders and remodelers stand out from the crowd by being remarkable?

For some suggestions on how to get unstuck and moving on the road to becoming remarkable a quick list of things to consider read Seth Godin post on his blog: Seth’s Blog: How to be remarkable. In fact subscribe to his blog and read it religiously, go out and search for his videos on YouTube, Vimeo and wherever else they may be and watch them and and buy his books and audio-books. The guy is a master.

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J. Jerrald Hayes
Primus Inter Pares at Paradigm Projects, Ltd.
I am an architectural woodworker and general contractor turned IT, Business and Project Management consultant, software developer wannabe senior division triathlete and ski racer, Yankee fan and founder of, 360 Difference, and now too.
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