So I am reading and listening to an updated revised version of marketing guru Michael Port’s excellent book “Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling” and in it at one point he says/writes:
”When I’m asked “What are the best marketing and sales books ever write?” my answer is always the same: “Besides my books?” Kidding. In all seriousness, my answer is , just one: Social Intelligence: The New Science of Human Relationships, by Daniel Goleman, a popular science writer. We absolutly need to draw on social neuroscience research to learn how to market and sell professional services. At its core social intelligence is a person’s ability to understand his or her environment and react in a way that creates successful relationships. And successful relationships ensure successful direct outreach.”
He might very well be right about Daniel Goleman’s Social Intelligence: The New Science of Human Relationships. I heard that passage by Michael Port and I since I had some credits to use in my Audible.com account I thought I would check and see if it was there. I have read Goleman’s other books and recalled reading and listening to his book Primal Leadership: Unleashing the Power of Emotional Intelligence thinking it was a great book and Social Intelligence didn’t disappoint me in any way and I think that I may have to put it on the top of my list too as one of the most important business books ever (and books about understanding the lives we live too).
Almost as soon as I started listening to the book I went to Amazon ordered and downloaded the Kindle version so I could sync the two modes of “reading” the book via Whispersync and highlight the important passages in the text for my future reference.
This is one of those books that I will have to read/listen to several times just to make sure I am gleaning as much as I possibly can from it.