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I’ve been tracking the upcoming release of the book ReWork by the folks at and today on their blog they published REWORK Trailer 1: Staying Late

After looking at that trailer I clicked through to Amazon to per-order my copy and I found Amazon had one of those ‘people who bought this book also bought‘ groupings that I thought would be a great one.

Rework by Jason Fried,‎ David Heinemeier HanssonReWork

We have of course ReWork form the people at 37 Signals which is a collection of essays where they discuss the business & management philosophies at the core of 37signals’ success (a full list of the essays can be found here). For anyone who doesn’t recognize the name 37signals they are the developers behind the online project management tools Basecamp®, Highrise®, Backpack®, and Campfire and if you read their blog you would know why this is a book to look forward to. One of my favorite marketing authors Seth Godin (who’s new book I will get to in a minute) had this to say about ReWork:

This book will make you uncomfortable.

Depending on what you do all day, it might make you extremely uncomfortable.

That’s a very good thing, because you deserve it. We all do.

Jason and David have broken all the rules and won. Again and again they’ve demonstrated that the regular way isn’t necessarily the right way. They just don’t say it, they do it. And they do it better than just about anyone has any right to expect.

This book is short, fast, sharp and ready to make a difference. It takes no prisoners, spares no quarter and gives you no place to hide, all at the same time.

There, my review is almost as long as the first chapter of the book. I can’t imagine what possible excuse you can dream up for not buying this book for every single person you work with, right now.

Stop reading the review. Buy the book

Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary VaynerchukCrush It

And it was that journey onto the Amazon site that pointed out another book to me that piques my curiosity, Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk. Gary Vaynerchuk (wikipedia) in case you haven’t heard him or heard of him is the voice of Wine Library TV: Gary Vaynerchuk’s daily wine video blog. As I read the Amazon page on Vaynerchuk’s new book I read a bunch of things that attracted me but the clincher was:

Learn: Why storytelling is the most important business concept in the current marketplace.

That harkens back again to my attraction to the message in Seth Godin’s classic book All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World. which I wrote about here back in August of 2005 which in a nutshell was telling authentic genuine stories are at the heart of great marketing and . . . and our belief in those stories makes them true. I truly enjoy watching the passionate and excited stories that Vaynerchuk tells us about wine in his video podcasts (and I don’t even drink!) so I want to hear what he has to say on the subject

Linchpin: Are You Indispensable? by Seth GodinLinchpin

Linchpin: Are You Indispensable is the latest from Seth Godin and whenever Seth Godin talks (writes) listen. It looks to me as though with Linchpin we get Godin’s takes on personal branding. How to be an indispensable member of a tribe (Tribes, was Godin last book). A linchpin is a person that hold things together and keeps a group or organization on an even keel and working together. A linchpin is that indispensable member an organization.

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy FerrissThe Four Hour Work Week Expanded and Updated

I wrote about the original 4-Hour Workweek a while back in my post on Relative Income and the book has now been revised, expanded, updated, and republished as The 4-Hour Workweek, Expanded and Updated: Expanded and Updated, With Over 100 New Pages of Cutting-Edge Content.

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J. Jerrald Hayes
Primus Inter Pares at Paradigm Projects, Ltd.
I am an architectural woodworker and general contractor turned IT, Business and Project Management consultant, software developer wannabe senior division triathlete and ski racer, Yankee fan and founder of, 360 Difference, and now too.
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