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Quoting John Jantsch of Duct Tape Marketing

Co-Creating Know, Like and Trust

I am giving a talk this afternoon at the Inbound Marketing Summit in Boston and here is the essence of the message I plan to deliver. For the past 10 years or so I’ve been using this definition of marketing – Marketing is – getting someone who has a need to know, like, and trust …

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J. Jerrald Hayes
Primus Inter Pares at Paradigm Projects, Ltd.
I am an architectural woodworker and general contractor turned IT, Business and Project Management consultant, software developer wannabe senior division triathlete and ski racer, Yankee fan and founder of, 360 Difference, and now too.
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