I just discovered that Seth Godin one of my favorite all time authors and lecturers on business marketing and branding wrote what he calls a "riff" over on the WorkHappy.net: Killer Resources for Entrepreneurs bog site called The Top Five Mistakes Entrepreneurs Make When They Market .
All five are great points but in particular I like:
#5 Failure to measure. All this is worthless if you don’t test and measure relentlessly. Do what works. Kill what doesn’t. Repeat.
I think it amazing how often (maybe 99%of the time) that contractors make no effort at all to research and really track what works for them in the way of marketing.
I am an architectural woodworker and general contractor turned IT, Business and Project Management consultant, software developer wannabe senior division triathlete and ski racer, Yankee fan and founder of ParadigmProjects.com, 360 Difference Mac4Construction.com,iOS4Construction.com and now TheBuildingAndRemodelingWiki.com too.