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I found these miscellaneous notes about the web and device usage in an email I wrote last month and I thought they would be interesting to look at here:

 

  • Modern consumers spend 8.8 hours a day, on average, engaging with digital content
  • 90% of buyers now turn to the internet to solve all their home building needs, from finding out how to get a mortgage to managing a new design-build project. In fact,…
  • 53% of buyers start their search online, frequently on a search engine
    According to Google Ads, there are more than 660,000 online searches for remodelers each month
  • According to Google Ads, there are more than 1.7 million online searches for contractors each month
  • 40% of people only consider one local contractor before making a decision
  • When searching for a local contractor, 56% are looking for info on prices
  • 80% of internet users own a smartphone
  • 64% of searches are done on a smart phone 35% on a desktop computer
  • At any given time, 84% of Americans are shopping for something
  • 81% of shoppers conduct research online before buying (How good is the your website as a research tool? And remember a good research tool will keep them coming back!)
  • Studies show that between 70-80% of people research a company online BEFORE visiting a small business or company online BEFORE visiting a small business or making a purchase with them
  • 97% of consumers go online to find a local business or local services
  • 86% of people look up the location of a business on Google Maps
    • 82% of smartphone users use a search engine when looking for a local business
    • 85% of consumer don’t trust reviews that are more than 3 monts old and…
  • 40% only look at reviews from the last two weeks
  • 7 out 10 U.S. consumers say they have spent more money to do business with a company that delivers great service
  • 60% of American customers say they’ll consider switching companies following two to three instances of poor service About 50% of loyal customers have left a company for a competitor who was able to stay more relevant and better satisfy their needs
  • 75% of online customers expect a response to an online inquiry or chat/message within five minutes
  • Chatbots have a 73% customer satisfaction rate, and can save up to 30% in customer support costs (Should you consider deploying a chat bot?)
  • According to a study by Google, 61% of mobile users call a business when they’re in the purchase phase of the buying cycle
  • 92% of consumers look at websites when choosing which business to use (Not only do you need a website, but it also needs to be polished and attractive)
  • 75% of people have judged a company based on its website design
I can’t take credit for researching and publishing this information. It only took me a few seconds to Google some it and rediscover where I came by this and it was from the Maryland based home services web design powerhouse Blue Corona.
https://www.bluecorona.com/blog/contractor-digital-marketing-statistics/
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J. Jerrald Hayes
Primus Inter Pares at Paradigm Projects, Ltd.
I am an architectural woodworker and general contractor turned IT, Business and Project Management consultant, software developer wannabe senior division triathlete and ski racer, Yankee fan and founder of ParadigmProjects.com, 360 Difference Mac4Construction.com,iOS4Construction.com and now TheBuildingAndRemodelingWiki.com too.
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