Read more“Marketing is getting someone who has a need to know, like, and trust you,” — John Jantsch
Belfast Business Startup Case Study
Exodus is a Northern Ireland based Digital Marketing, Advertising & Recruitment Agency and in this case study look at what they did for a new plumbing company with no track record or customer testimonials to build on. Belfast Business Startup Case Study If yo wold...A Good Article On Tracking Local Search Results
I’ve been emphasizing the importance of writing content with Local Search in mind with the contractors I’ve been talking to recently but the next step, and perhaps just as important is tracking the results of your efforts (or our efforts if you’re...Maybe the Most Valuable Book Out There on Understanding People
So I am reading and listening to an updated revised version of marketing guru Michael Port’s excellent book “Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing...Read more“Advertising is the tax you pay for being unremarkable.”
— Seth Godin
ReWork, Crush It, Linchpin & The 4 Hour Workweek (again)
I’ve been tracking the upcoming release of the book ReWork by the folks at 37Signals.com and today on their blog they published REWORK Trailer 1: Staying Late After looking at that trailer I clicked through to Amazon to per-order my copy and I found Amazon had...Branding: the symbolic embodiment of all the information connected to a particular product or company
Mark Hayward from a blog article on Self Branding – "Branding can be described as the symbolic embodiment of all the information connected to a particular product or company. Effective branding serves to create assumptions, excitement, associations, and...Read more“[Branding, ] It’s what people say about you when you’re not in the room,”