Read moreMarketing is no longer about the stuff that you make,
but about the stories you tell.
– Seth Godin.
10% of buyers in any market will always go for the premium option and about 10% will always go for the cheapest option…
Apparently professional market research says 10% of buyers in any market will always go for the premium option and about 10% will always go for the cheapest option. That means at least 90% of the market does not use lowest price as their #1 buying criteria. Yet most...
Marketing Chart: The most affluent consumers also the most likely to engage with marketing | MarketingSherpa
The big important takeaway from the article: You might assume that the most affluent customers are harder to reach and the least likely to engage with marketing. After all, the time they spend engaging with marketing is more valuable based on their income level. And,...Read more“When all of your business comes from personal referrals, you are not really in control of your future. If the economy slows down or a specific market changes, you need to be able to generate new clients. Over-reliance on referrals can make your marketing “muscles” weak; when you need some “heavy lifting,” your strength will not be able to handle it. Most businesses with a very high percentage of revenue from personal referrals ride a rollercoaster from good times to bad.” — Mark G Richardson, How Fit Is Your Business?: A Complete Checkup and Prescription for Better Business Health
People prefer faces they’ve seen ten times to equally attractive faces they’ve seen only five times.
I’ll confess that one of the big missing links in my own marketing tool set is LinkedIn and while I am “on” LinkedIn I don’t really use it or understand everything it is capable of. Thinking this is something I’m going to work on this...6 Excuses Small Businesses Make For Not Having a Website in 2016 | RapidWebLaunch.com
The folks at RapidWebLaunch.com have published a great infographic I wanted to share here… This infographic was created first published on RapidWebLaunch Blog. It has been republished here full credit and attribution to the...Read more“Content Marketing Is The Only Marketing Left.”
— Seth Godin