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Reinventing construction through a productivity revolution | McKinsey

Reinventing construction through a productivity revolution | McKinsey

Revisiting something I read a while back that was apropos with a potential contractor coaching client I was speaking with today… I was researching another McKinsey report (Reinventing Construction Through A Productivity Revolution) and accidentally stumbled upon...
What is Assignment Selling?

What is Assignment Selling?

One of the most frequent complaints we hear about content marketing is how long it takes to see results. Assignment Selling is the act of using your websites existing content during the sales process to address major objections and questions your buyers have. The...

Don’t Justify Your Prices. Do This Instead. – YouTube

I think a problem many small builders and remodelers have with a video like this is that they think the host (and CEO of The Futur), Chris Do is speaking “specifically” about the design, technology, and marketing trade and lose the impact of what he is...

Are you displaying pricing on your website yet?

“According to Jakob Nielson, a website usability expert, one of the most important things that prospective customers are looking for on your website is pricing.” Want to Turn Off Website Visitors? Don’t Include Your Prices One of the most important...