“There comes a point where we need to stop just pulling people out of the river.

We need to go upstream and find out why they’re falling in.”

― Desmond Tutu

Read more

“When all of your business comes from personal referrals, you are not really in control of your future. If the economy slows down or a specific market changes, you need to be able to generate new clients. Over-reliance on referrals can make your marketing “muscles” weak; when you need some “heavy lifting,” your strength will not be able to handle it. Most businesses with a very high percentage of revenue from personal referrals ride a rollercoaster from good times to bad.” — Mark G Richardson, How Fit Is Your Business?: A Complete Checkup and Prescription for Better Business Health

Read more

“Content Marketing Is The Only Marketing Left.”
— Seth Godin

Read more