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What is Assignment Selling?

What is Assignment Selling?

One of the most frequent complaints we hear about content marketing is how long it takes to see results. Assignment Selling is the act of using your websites existing content during the sales process to address major objections and questions your buyers have. The...

Mark Green On Leadership

My friend (we grew up in the same home town of Chappaqua NY)  and Business & Leadership Growth Coach Mark Green (we grew up in the same hometown a few years apart) back in 2019 wrote a great book called: Activators: A CEO’s Guide to Clearer Thinking and Getting...

Book: Full Price: Competing on Value in the New Economy

From the October 2000 book “Full Price: Competing on Value in the New Economy” by Thomas J Winneger he divides potential customers into three categories: 1) 17% “Custom Clients”, they are “wonderful people”. 2) 56%...