by J. Jerrald Hayes | Sep 20, 2023 | Uncategorized
Found this cleaning up my office files today… the third paragraph reads: For example, the current method of adding a percentage markup to cover overhead and profit on top of the direct material and labor may not be an accurate method to allocate the branch resources...
by J. Jerrald Hayes | Aug 31, 2023 | Content Writing, Local Search Engine Optimization (SEO), Marketing, Uncategorized
I was listening to a YouTube video the other day from Spencer Powell of Builder Funnel and in it I seem to recall him saying that social media was not the big traffic driver we had all thought or hoped it would be and that content marketing and SEO were still king....
by J. Jerrald Hayes | Jul 21, 2023 | Uncategorized
I recently read and listened to David McRaney’s “You Are Not So Smart” and in the chapter title “Embodied Cognition” I bookmarked a paragraph that read: In a 2010 study conducted by Josh Ackerman, Christopher C. Nocera, and their associates, subjects pretended to...
by J. Jerrald Hayes | Jul 21, 2023 | Books, Management, Uncategorized
My friend (we grew up in the same home town of Chappaqua NY) and Business & Leadership Growth Coach Mark Green (we grew up in the same hometown a few years apart) back in 2019 wrote a great book called: Activators: A CEO’s Guide to Clearer Thinking and Getting...
by J. Jerrald Hayes | May 20, 2023 | Beyond Building & Remodeling, The Little Lessons, Uncategorized
Longtime (well since at least 2017 when I read his book They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer) on the topic of “Balance”. Great Reading or Listening from Marcus...
by J. Jerrald Hayes | Nov 16, 2022 | Uncategorized
From the October 2000 book “Full Price: Competing on Value in the New Economy” by Thomas J Winneger he divides potential customers into three categories: 1) 17% “Custom Clients”, they are “wonderful people”. 2) 56%...
by J. Jerrald Hayes | Sep 5, 2022 | Leadership, Management, Project Management, Uncategorized
It was back in the early 00s that in one of the project management email list groups I was subscribed to I was turned onto a book entitled: “Boyd: The Fighter Pilot Who Changed the Art of War” and discovered the OODA loop and it clicked,… it mattered,… it mattered a...
by J. Jerrald Hayes | Aug 2, 2021 | Uncategorized
A few people asked me privately last week how to estimate or account for the of Job Supervision. First of all asking how to estimate the cost is really the wrong question. That is going to depend up the Real True Cost per Hour to your company of the personnel doing...
