CXO was a term/phrase new to me so when I saw it on a form I had to look it up
Chief Experience Officer (CXO)
A chief experience officer (CXO) is an executive in the C-suite who ensures positive interactions with an organization’s customers.
What a CXO does
One of the primary goals of a CXO is to continually provide and improve a positive customer experience (CX). Chief experience officers communicate the value proposition — as in what will make customers choose one company over others — of the organization. They do this by using the customers’ language and interacting with customers through their preferred communication channels.
A CXO typically has oversight of an entire customer journey. To accomplish this, creating a customer journey map is crucial. Customer journey maps are a diagram or multiple diagrams that depict the stages customers go through when interacting with a company. Customer journey maps are data-driven, can help create a positive interaction between companies and individuals, and can help predict the path of future customers.
Good term,… I think industry wide we need the thinking and probably the position in our companies.