CXO was a term/phrase new to me so when I saw it on a form I had to look it up
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Chief Experience Officer (CXO)
A chief experience officer (CXO) is an executive in the C-suite who ensures positive interactions with an organization’s customers.
What a CXO does
One of the primary goals of a CXO is to continually provide and improve a positive customer experience (CX). Chief experience officers communicate the value proposition — as in what will make customers choose one company over others — of the organization. They do this by using the customers’ language and interacting with customers through their preferred communication channels.
A CXO typically has oversight of an entire customer journey. To accomplish this, creating a customer journey map is crucial. Customer journey maps are a diagram or multiple diagrams that depict the stages customers go through when interacting with a company. Customer journey maps are data-driven, can help create a positive interaction between companies and individuals, and can help predict the path of future customers.
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Good term,… I think industry wide we need the thinking and probably the position in our companies.
I am an architectural woodworker and general contractor turned IT, Business and Project Management consultant, software developer wannabe senior division triathlete and ski racer, Yankee fan and founder of ParadigmProjects.com, 360 Difference Mac4Construction.com,iOS4Construction.com and now TheBuildingAndRemodelingWiki.com too.
