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Apparently professional market research says 10% of buyers in any market will always go for the premium option and about 10% will always go for the cheapest option. That means at least 90% of the market does not use lowest price as their #1 buying criteria. Yet most businesses sell as if price is the prime if not only factor.

I talk to many contractors who are interested achieving more accuracy with their estimating so that they can begin to compete with all the low baller contractors out there.

While I am all for improving estimating accuracy that is precisely the wrong reason for working on improving it.

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J. Jerrald Hayes
Primus Inter Pares at Paradigm Projects, Ltd.
I am an architectural woodworker and general contractor turned IT, Business and Project Management consultant, software developer wannabe senior division triathlete and ski racer, Yankee fan and founder of, 360 Difference, and now too.
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