I was working plotting out the leads a (new England based) contractor I’m working with was getting and got a chart that looked like the attached graphic

January and February are dead.

March things start to pickup again until things really start heating up in April and May.

June, July things start to taper off until you get to August where everyone is off on vacation somewhere.

Then there is a spike again in September as soon as the kids get sent off to college or local schools start up again. And then the leads start tapering off again until the winter takes hold again.

Now I am sure this varies for most every different kind of contractor out there but I still think it follows roughly the same kind of distribution curves…

…What do you think?

That said I also think there are marketing strategies that can fill in the valleys on the chart too.

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J. Jerrald Hayes
Primus Inter Pares at Paradigm Projects, Ltd.
I am an architectural woodworker and general contractor turned IT, Business and Project Management consultant, software developer wannabe senior division triathlete and ski racer, Yankee fan and founder of ParadigmProjects.com, 360 Difference Mac4Construction.com,iOS4Construction.com and now TheBuildingAndRemodelingWiki.com too.

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