I’ve been emphasizing the importance of writing content with Local Search in mind with the contractors I’ve been talking to recently but the next step, and perhaps just as important is tracking the results of your efforts (or our efforts if you’re working with us here). This afternoon I discovered this new article on the RemodelersAdvantage.com website: The Secret to Understanding Local Web Traffic and Why It Is So Important.
Few remodelers pay much attention to their web traffic statistics, and fewer still know how to use that data effectively. Ignoring your web traffic statistics is bad enough, but misinterpreting them could be even worse. One of the more potentially misleading statistics for remodelers is a website’s total traffic.