I think a problem many small builders and remodelers have with a video like this is that they think the host (and CEO of The Futur), Chris Do is speaking “specifically” about the design, technology, and marketing trade and lose the impact of what he is saying about service related businesses in general.
I am an architectural woodworker and general contractor turned IT, Business and Project Management consultant, software developer wannabe senior division triathlete and ski racer, Yankee fan and founder of ParadigmProjects.com, 360 Difference Mac4Construction.com,iOS4Construction.com and now TheBuildingAndRemodelingWiki.com too.