The Art of PricingHow Much Is Your Service or Product Worth to the Customer?
Identifying and Solving the Mysteries of Pricing
While the underlying mechanics of understanding and estimating costs are scientific in nature pricing is an art.
For builders, remodelers, and trade contractors the art of pricing involves seeking out and identifying services that deliver value to customers beyond their intrinsic costs and charging for them appropriately.
While estimating material and labor requirements and placing a correctly designed markup on those costs is critical to delivering a baseline Net Profit oft times contractors will leave dollars on the table by not identifying the value added in the products and services that they deliver that clients would be willing to pay a premium for. In other words,…
How Much Is Your Service or Product Worth to the Customer?
We work with our clients to find and/or develop elements of their service offering that contain added value and incorporate them into a strategic pricing system. It’s in setting the right pricing strategy that builders, remodelers, and trade contractors can reach out to and serve (and profit from) as many customers as possible. It is our belief that a good robust pricing system can and should be designed to provide enhanced services to customer who desire them while also providing service offerings that help to expand your customer base.
You Can Hire Us To Analyze Your Company's Service Products and Pricing To Identify Profit Opportunities
We Offer a Complimentary Initial Consultation: In our initial meeting we learn more about you and your specific goals and desires. We explain our programs and together we determine which ones might be appropriate for you. If we decide to work together, we will provide you with a proposal outlining our fees and services and you’ll provide us with a small retainer to begin working on your project.
Some of My Book Recommendations on Pricing Strategy:
While none of these books are written with any specifics relating to building and remodeling and the home & garden industry they provide a wealth of information on the strategy and practice of identifying value added opportunities and how to take advantage of them and the psychology of “why people buy“.
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
By Thomas T. Nagle & John Hogan
List Price: $91.50
Amazon Price: $57.65
The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing
By Sarah Maxwell
List Price: $29.95
Amazon Price: $22.76
The Art of Pricing: How to Find the Hidden Profits to Grow Your Business
By Rafi Mohammed
List Price: $24.95
Amazon Price: $16.47