Local Search Engine Optimization (SEO) for Builders, Remodelers, and Contractors

Searching Locally For Building & Remodeling Contractors In 2017

The days of Yellow Pages ads are over. Search and most notably Google now dominates the marketplace. There was a time when you got your listing or placed your ad in a local phone book directory and you could a few potential clients to call. But today 97% of consumers use internet when researching local products & services and your SEO efforts need to be tailored to address that.

Local businesses need to promote their services to local customers at exactly the time those local customers are looking for your type of business.

Depending upon your market with an effective Local SEO strategy you can possibly reach the first page of Google local results in just 30 days.

Our Local SEO Process

Phase 1: We conduct a Market analysis of your company and your local market

We consult with you to identify your top business topics and local areas, define target keywords, and conduct an analysis of your current website presence. We then design a program or programs that can achieve your goals and then help you execute your Local SEO strategy.

Phase 2: We Select Your Keywords

Phase 3: Optimize Your Keywords

• Google My Business

• Website Optimization

Phase 4: We Work to Develop Citations and Back Links for Your Website

Phase 5: We Setup A Program Where You Ask for Reviews

Ongoing: We Review & Track Results

What We Wont Do

We won’t use Black Hat SEO Tactics like submitting a single article in multiple directories or getting links from forums or by spammy blog commenting. These kinds of techniques are frowned upon by Google and the other search engines and while you may get some short term results getting caught could penalize you in the long run. With Google making updates to their algorithms on a roughly month basis you don’t want you company’s web presence put at that kind of risk.

How Much Does Local SEO Cost?

This is going to be different for each client in that the the competitiveness of target markets varies so greatly. There are some markets where literally just the bare boned basics will get you on the front page of Google whereas there are other markets where it crowded and competitive (think roofing contractors in a costal metro hurricane region).

We will talk to you about your goals and analyze your market opportunities and then quote you on options available to you but ultimately we know you need a plan that offers you a good return on your investment.

Other Digital Marketing Tools To Consider

Some of the other digital marketing tools we can also work with you on

• PPC (Pay Per Click) ads on Google, Yahoo, Bing
• FaceBook Advertising
• EMail Marketing Campaigns
• Social Media Campaigns & Engagement

The ‘Quietly Re-Thinking Out Loud’ Blog On Local SEO