What Are The Elements of Good Modern Web DesignValuable And Relevant Content Your Small Business's Target Audience Is Looking For
- It’s not just graphic design although understanding and applying good graphic design principles is a part of it.
- It’s not just copywriting although understanding and applying good copywriting is a part of it.
- It’s not just computer coding although understanding and applying good computer coding is a part of it.
Something I learned back in college when I was studying to be a theatrical set and lighting designer was that it didn’t matter if you designed an artistic masterpiece, the most spectacular beautiful sensational set and lighting design ever. What mattered and what really made any design successful was was it the right, the best, design for delivering the plays message to the audience. The same thinking is applicable to web design.
Several factors such as consistency, colours, typography, imagery, simplicity, and functionality contribute to good website design. Your website needs to be appealing visually.
• Your Website Needs To Be Appealing Visually.
Dull and dingy looking just isn’t going to win you clients.
The Home & Garden Building and remodeling industry is not surprisingly built around visual appeal. From the start of your customers journey since the moment a new kitchen or a new patio became and idea in their head they have been bombarded by great exciting visuals from manufacturers and suppliers of the product they are considering for use in ther project.
They see great photos and videos of luxurious spaces with detailed finishes. Your sebsite design needs to support them in their journey not put a damper on it.
To reduce friction for the prospect, your design/build firm must continue a similar—or at very least, semi-comparative—experience when they land on your website.
Imagine bold, attention-grabbing visuals taking center stage on your pages — stunning imagery and captivating videos.
Showcase your projects in a way that transports potential clients into those spaces, letting them experience the magic. Incorporate visual examples that highlight the essence of each core service you offer. Before delving into showcasing your exceptional installations or the unforgettable customer journey you provide, captivate their interest with an aesthetically pleasing, design-focused approach. Carry your passion for top-notch designs from your actual projects to your website. This digital realm is just another canvas for creativity, potentially being the very first glimpse prospects have of your work.
Remember, they’re not just assessing your skills; they’re also gauging your company’s appreciation of good design along with your taste and style too based on how you present your company online.
• Use A Distinct Brand Voice
A website is the perfect opportunity to define and set your brand identity in the eyes of your ideal customer persona . An effective modern web design tells potential customers exactly what the elements that identify your brand are such as your logo your company colors etc.
And just as important is the writing style you use for your content. Is you company folksy and casual or more formal.
Your brand voice is your company’s personality.
• A Good Well Designed Website Needs to be Updated Frequently
An outdated website is like a job site where the project is stalled.
Think of your website as a living breathing entitity. And like a show traveling out of town before heading to Broadway test and tryout new approaches and build up content that addresses diffferent key words and keyword approcahes hitting on both long tail and short tail phrases.
Short-tail keywords are broad, generic, and popular terms that have a high search volume and a lot of competition for theier SEO space
And long tail keyword are phrases that are generally made up from three to five words and since these keywords are more specific than broader shirt tail words, they allow you to target niche markets and demographics. These SEO space for these keywords are also less competitive than the more broad shirt tail keyword type and they often more accuratly represent what people write or say when they are conduction a search with ther device be it a phone they are dictating into or a laptop they are typing on.
Regularly sharing fresh, informative articles, showcasing recent project case studies through newly captured photographs, refreshing the homepage visuals, and ensuring the website reflects the current project portfolio in line with your company’s evolving vision. Also, staying up-to-date with events and relevant information is crucial. In the world of successful design/build firms, it’s not just about occasional updates— it’s about a weekly routine. This is a non-negotiable and vital part of a moderm marketing strategy.
• It’s Absolutly Essential Today for a Website to be Mobile-Friendly
According to Google: “If you haven’t made your website mobile-friendly, you should. The majority of users coming to your site are likely to be using a mobile device. If you don’t know if your website is mobile-friendly, take the Mobile Friendly Test now!” (— Mobile Friendly Websites | Google Developers ).
With 94% of people in the US with smartphones searching for local information on their phones this is more important than ever. If you can’t be found (Google penalizes sites that aren’t mobile friendly) people will wonder if your business really exists and is serious about doing business.
Let’s Get Started…
Or We Can Talk First About What Your Options Are and What I Think Is Your Best Course of Action…
Schedule a Zoom Meeting with Jerrald Hayes of Paradigm Projects & The Small Business Systems Company
I am in kidney dialysis treatment MWF until around noon but otherwise I am generally at my desk between the hours of 8am to 5:30pm EST (unless I am outside playing with my dog) and sometimes when I feel like I’m on a role into the evening too so if you would like to give me a phone call and talk to me about your project ideas please do and feel free to leave a message.
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