The Principles in Marcus Sheridan's "They Ask, You Answer" Framework"They Ask, You Answer" (TAYA) is a marketing and content strategy framework developed by Marcus Sheridan, a marketing expert and entrepreneur.
Who Is Asking
Who are you talking to, and why are they coming to you withh this question/problem in this moment?
What Do They Want To Know?
What do they need from you, in theri words and on their terms based on what you know about theire current situation?
Why are you the right person to be answering this question, and how will you answer their question in a way that they never forget it was you who answered it?
How Will You Help?
Finally, how are you going to tie the who, what and why toegether, so you cover everything you need to?
They Ask, You Answer Content Compass
The Problem: Many small business owners struggle with the task of developing content for their website. The ‘They Ask You Answer’ framework is designed to help businesses create valuable, educational content that addresses the questions and concerns of their target audience.
The ‘They Ask You Answer’ Framework.
The core principles of “They Ask, You Answer” include:
Identify Your Audience’s Questions and Concerns: Understand the common questions, concerns, and problems that your target audience has related to your industry, products, or services.
Answer Honestly and Transparently: Provide truthful and transparent answers to the questions and concerns of your audience. Be upfront about the positives and negatives of your products or services.
Create Educational Content: Develop educational content, such as blog posts, videos, articles, podcasts, and infographics, that directly addresses the questions and concerns of your audience.
Be a Trusted Resource: Position your business as a trustworthy and authoritative resource by consistently providing valuable and helpful information to your audience.
Build Trust and Credibility: Build trust with your audience by demonstrating your expertise and knowledge in your industry through your content. Show that you understand their problems and can offer solutions.
Optimize for Search Engines (SEO): Utilize search engine optimization (SEO) strategies to ensure that your educational content is easily discoverable by your target audience when they search for related topics online.
Engage and Interact: Encourage engagement and interaction with your audience by allowing them to ask questions, comment on your content, and engage in discussions. Be responsive and helpful in addressing their queries.
Measure and Iterate: Track the performance of your content, analyze the feedback, and use data to continually improve your content strategy and address evolving audience needs.
The “They Ask, You Answer” approach is about shifting the focus of marketing from the traditional promotional tactics to providing valuable, educational content that genuinely helps consumers make informed decisions. By aligning your content with what your audience is looking for, you can attract and nurture a more engaged and loyal customer base.
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